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Nov 05
2008
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The Zen of H1 TagsPosted by Joseph Leon in usability, seo, searchability, finder friendly |
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Proper H tags are essential to proper and efficient SEO. With SEO, I like to think that there is a little Zen involved. In Zen it is said enlightenment can be attained through meditation, self-contemplation, and intuition. So to, can you apply these to SEO to create "finder friendly" sites.
The "old school" mentality about H1 tags was that they were bad for searchability. The problem was that they had multiple H1s on a page so in fact changing them to H2s helped, but that is because they broke the cardinal H1 rule, only place one H1 tag per page. Designers would say to replace all H1s with H2s to improve your Google searchability. If you took all those pages where people used nothing but H2s and placed in one carefully thought out H1 with those H2s then your page would be even more search friendly. With even a little thought or mediation on the subject many would have seen the variables that they left out in their H1 and H2 equations.
Like a book, SEO is about self-contemplation. If you understand what looks good to humans then you will have a good SEO base. SEO is like a book - the title tags are the cover, the H1 tags are the title page inside the cover, H2 and H3 tags are like the chapter headings and the P tags are the content of the book. Books are structured logically for humans to understand. If you understand what is structurally good for yourself and humans then you will know a good sound base for SEO. Imagine opening a book and finding the inside title page is on every page and that there are no chapters and no story or content in the book except the title page.That is a very ugly book (web page).
The above also plays into intuition. You just have to look at your site and go for proper, well structured content. There is no cheating the system. When people cheat the system they end up cheating themselves because they are not building intuitive sites that are easy for the viewer to use. Real SEO is built on good content and hard work.
So the rule here is to only use one H1 tag per page and make it effective and reflect the content of the page. Then if you need, place H2 tags to help organize content below the H1. Remember to always make your H1 and H2 tags reflect your content. Meditate on your SEO strategy, self reflect on what is proper content structure and make sure your pages are intuitive and you will have a good foundation for SEO.
